FORTUNA STUDIOS / THE TICKET
DAY 1 VOTE · TELL
LIE

A LOTTERY STORY ON INSTAGRAM · DAY 1 · $120,000,000

YOU JUST WON $400 MILLION. KEEP IT A SECRET.

The comments decide what you do next. Every day shows how the real rules work.

GET THE PASS your name in the story HIGH ROLLERS who gets top billing
UP NEXT ● Day 2 · Instagram · 8pm ET --:--:--
The hero in his kitchen, sweating, holding the winning ticket
$120,000,000

Your whole life just got complicated.

LIVE
DAY 1 · VOTE OPEN ■ DAY 2 · 8PM ET ■ CASH LEFT $120,000,000 ■ HEAT ★★★★☆ ■

GET IN THE STORY

THREE WAYS IN

Put your name in the show, put your business in a day, or sponsor one.

01 · FOUNDER'S PASS

YOUR NAME IN THE STORY

  • You're in the show. Your @ goes in the credits of the next episode, for everyone to see
  • Insider for $9 a month, locked in (everyone else pays $15)
  • Your own founder number, like #001
  • See every new show before anyone else
Get the pass The earlier you join, the less you pay. The first founder pays $10, one time, and every new founder makes it go up 15¢. After founder #100, it's $25. The pass closes for good when season one ends.
02 · BUSINESS CAMEO · $150 TO $1,000

YOUR BUSINESS IN A DAY

The coffee he grabs, the car he buys, the app he hides the money in. Apply first. Pay once we say yes.

03 · BRAND PARTNERS

SPONSOR A DAY

Put your brand right where the story turns.

WHY THIS EXISTS

TV DECIDES WHAT YOU WATCH. HERE, YOU DECIDE WHAT HAPPENS.

No network. No writers' room. Your votes write this story.

DAY 1 · VOTE OPEN

Marcus thinks it's your ticket. Tell your best friend, or lie to his face?

TELL the truth
LIE to his face

Comment TELL or LIE on the reel. The majority writes Day 2.

Comment your vote on the reel Day 1 file

VOTE CLOSES AT 12PM ET · YOUR LATEST COMMENT COUNTS

MEMBERS ONLY

THE OTHER ENDING

WHAT IF YOUR SIDE LOSES?

Every vote has a losing side. Members get that ending too: a short video of what would have happened, every day.

See memberships From $9 a month

AFTER DAY 1

WHERE YOU STAND

$120,000,000 CASH LEFT · STARTED AT $400,000,000
HEAT · 4 OF 5 · FIVE AND EVERYONE KNOWS

Every time someone gets closer to the truth, you get a star.

THE DAYS

EVERY DAY SO FAR

The hero at his desk, shocked, as the news names his gas station ● VOTE OPEN
DAY 1 THE TICKET $400 million, four problems, and Marcus is walking over.
? DROPS AFTER THE VOTE
DAY 2 YOU WRITE IT Tell or lie. Your comment decides.
New here? The story so far

LEADERBOARD

HIGH ROLLERS

Founders ranked by what they've put in. #1 gets top billing at the end of every episode. The top 10 get their own spot in the credits, and they're in his phone whenever it shows up. Amounts are never shown, so you can only guess what it takes to pass someone.

The Whale: big rich Florida guy in a white linen suit
THE WHALE This spot is open #1 · top billing every episode
The Silent Partner: black suit, round black sunglasses
THE SILENT PARTNER This spot is open #2
The Lawyer: navy pantsuit, red glasses
THE LAWYER This spot is open #3
#4OpenTOP 10
#5OpenTOP 10
#6OpenTOP 10
See every founder Get on the board

THE VOTE RECORD

DAY 1 OPEN
DAY 2 ?

THE LIST · FREE

Get the next day first.

One email when a day drops. One when a new show starts. That's it.

FAQ

QUICK ANSWERS

Is this real?

The story is made up. The lottery rules in it are real, and every day file shows the source.

How do I vote?

Comment one of the two words on the day's reel. Your latest comment counts.

When do new days drop?

Every day at 8pm ET on Instagram, TikTok, YouTube, Facebook and Snapchat. Members get it at 7pm.

When does my name go in?

Your @ goes in the end credits of the next episode. Names lock at 3pm ET on drop day. The top 10 High Rollers get their own spot in the credits, and #1 gets top billing.

How do High Rollers work?

Founders are ranked by what they've put in, then by who got there first. The ranking locks at 3pm ET on drop day, the same time as names. Boost before then to climb into that night's episode. Amounts are never shown.